About the Overall Project
In the construction business, one often finds the relationship between architect and contractor to be tense: architects are thought to be unrealistic, while contractors are considered unimaginative. But it was clear from our tour that MP had done their best work in collaboration with architects, so it made sense to design a brochure that celebrated this fruitful collaboration. POP conceived of the theme ???you design it. we build it.??? While the brochure focused on the two top tiers, those with more modest construction requirements appreciated the evident craftsmanship. Most architects who saw the brochure were pleasantly surprised and felt inclined to team up with MP on their next project.