Zuma Brochures and Poster
About the Overall Project
Zuma started as a fun project and just kept gaining momentum. POP designed and branded ? a new prepaid wireless service that mainly appeals to the latino market. We analyzed the competition and determined that no company had the audacity to create a fresh, youthful look with vibrant eye-catching colors. We invented the product names and the entire line look from the packaging to the smallest design item. We also conceived the theme ???No Borders,??? which translates into spanish as ???Sin Fronteras.??? The theme embodies freedom, simplicity, convenience, and boundless potential. Pictured to the right: a suite of prepaid cards, a two-sided poster, and a dealer brochure.