Case study · Film and television · Client since 2017
Sean McNamara releases a film most years and announces the next one before the last has left theaters. His website is the one place the whole story lives, kept in step with the trades, the studios and the streaming services, by a small press desk that runs on a text message.





Where he sits in the industry
Sean McNamara came up through television, co-creating and directing Disney Channel staples like Even Stevens and That's So Raven, then built a feature career on true stories with a heart: Soul Surfer, The Miracle Season, On a Wing and a Prayer, Soul on Fire, and the biopic Reagan, which opened in 2,700 theaters in August 2024.
With partner David Brookwell he co-founded Brookwell McNamara Entertainment in 1998. The company has produced fifty features and documentaries for Paramount, Sony, Lionsgate, Universal, New Line and Republic Pictures, and more than five hundred episodes of television.
That places him in a specific corner of the business: independent, prolific, and studio-adjacent. His films are financed picture by picture, sold to distributors and streamers, and announced in Variety and Deadline rather than at a studio upfront. Casting directors, producers, festival programmers and faith-and-family distributors look him up between projects, and what they find has to be current.
His films reach audiences three ways at once: a theatrical run through partners like Paramount, Lionsgate and Sony Affirm, a streaming premiere on Netflix or Prime Video, and the faith-and-family circuit of festivals, church screenings and Movieguide. Each of those audiences finds its way to the same website.
The slate right now
Six titles are in development, in production or awaiting release, and each already has its page. Two carry concept key art we drew so the listing would not sit empty; the studio's art replaces it the day it exists.






Also announced: Blank Canvas, which Sean will write and direct. It gets its page the day there is art or a cast to show.
The problem a director's website has to solve
IMDb, Wikipedia and Rotten Tomatoes describe him, but none of them is his. The trades cover each announcement once, then the articles move behind paywalls or vanish. In a September 2026 audit of the 447 links on his site, fifteen outside articles had died outright and twenty-three more sat behind bot-walls. His own pages were all intact.
A career moves faster than a website unless someone's job is to keep them level.
So the site was built as the record of record: one page per title with the poster, the synopsis, the trailers, every piece of press and an archived copy of each article hosted on his domain, plus a filmography grouped by his role on each project, an awards archive, and a biography rewritten each year in his own voice.
It is deliberately plain about the industry's terms of art. A film that has a start date but no release reads "In Development." A press entry names the outlet in parentheses. The archived copy is a labeled PDF. Nothing on the page needs a login or a social feed to make sense.
The one-sheet at retina size, release date or "In Development," genre and rating.
Studio-approved copy, with YouTube, Vimeo and legacy trailers embedded.
Each headline links to the outlet and carries a red PDF button for the archived copy.
How it stays current: the press desk
Sean does one thing: when coverage lands, he texts the link. Everything after that is our responsibility.
In 2026 that desk also went back through nine years of coverage and captured every article the site linked to: 153 PDFs, 100 percent of the live press links backed by an archive, and the dead ones flagged for cleanup. When His Heart was announced on September 18, the film page, the archived story and the placeholder one-sheet were live within a day.
Nine years, in brief
Site launched on a custom WordPress theme built for the filmography: film pages, awards, bio, contact. Sean's Disney and early-feature catalog loaded.
Sean gets his own editor account; the second-generation theme that still runs today.
The King's Daughter, True Spirit, On a Wing and a Prayer and Reagan campaigns: pages, trailers, press, awards.
Bau, Artist at War and Soul on Fire open nationwide a fortnight apart; homepage announcements, Raw Science Film Festival pages, video page.
Move to POP's managed hosting behind Cloudflare. A compromise dating from the migration is found, traced to its entry point, removed and closed; security plugins, two-factor sign-in and scheduled scans put in place.
2026 biography published. Press-desk workflow formalized; the full nine-year press backfill completed.
Nixon and His Heart listed with concept key art. Site moved to PHP 8.5, links audited, and a search-and-AI layer added: schema.org Person and Movie data on every page, meta descriptions, an llms.txt profile, and a robots policy that welcomes AI assistants.
What's next
His video library, on his channel
Trailers and interviews gathered from nine years of film pages, uploaded to Sean's YouTube channel and embedded back on each film page.
Homepage slides for the new slate
Carousel slides for Nixon and His Heart once Sean confirms the details, and the studio's key art swapped in the day it exists.
Finishing the machine-readable record
IMDb identifiers for the last thirteen titles, Wayback copies of the four dead articles, and a watch on how AI assistants describe him.
If you are not in film
Swap "film" for verdicts, talks, listings, exhibitions or published work and the pattern holds. Anyone whose reputation is written up elsewhere needs a page they own that outlasts the coverage.
- Own the record. One page per piece of work, in your words, on your domain, with the outside coverage attached rather than relied on.
- Archive what others write. Links rot. A labeled PDF on your site is the version that will still open in ten years.
- Keep the machine-readable layer current. Search engines and AI assistants read structured data, descriptions and a plain-text profile before they read your prose. Give them the facts, not a homepage.
- Make it one text message. The record stays current only if adding to it costs the client nothing.