Search engine optimization is tricky, tricky work. Even for those who have been in the field for many years, staying on top of all the latest developments and getting every little thing right can be quite difficult.
Thankfully, there’s no reason to go it alone. There are countless tools, which can assist greatly with SEO, available to website owners and developers everywhere. Here are three excellent choices:
- Google Webmaster Tools: If you’re not already making use of this, then now is the time to start. Google remains the largest search engine in the world, and the tools they put at our disposal are some of the most powerful. With their Webmaster Tools, you can do a great many things. For example, you can investigate your website’s mobile friendliness, or check for common issues that affect your page rank.
- Majestic SEO: When it comes to going in depth with your website, this is the tool you want. It assists with checking back links, as well as with examining your site’s flow, use of keywords and even anchor text. Unlike Google Webmaster Tools, Majestic SEO is not free. However, the insight into your website that it can give you is well worth the price.
- Advanced Web Ranking: Of course, part of having an effective SEO strategy is having a bird’s eye view. This software package allows you to do this by allowing you to keep track of your page rank, social media accounts, and even your competitors and their performance. It doesn’t come cheap, but it’s worth it.
Do you have a favorite SEO tool that you feel should be on this list? Be sure to let us know, so we can check it out and share it with everyone else. We’re all in this together, after all!