I don't post much. I read less than I should. I have a LinkedIn, an Instagram, and an X — three platforms that all want more time than I have to give them. LinkedIn is the relative I keep meaning to call. I don't, and I don't feel as bad about it as I probably should. If you read that and recognized yourself, this is for you. Reluctant…
This article breaks down what website accessibility means in plain English, why it matters for your organization, and includes a free scanner you can use right now to test your site against WCAG 2.1 AA standards. You've probably heard the term "ADA compliance" thrown around in relation to websites. Maybe a colleague mentioned it, or you saw an…
There's a recurring temptation among designers to jump straight into layout concepts before they've truly immersed themselves in the client's business. An idea sparks, inspiration strikes, and suddenly the creative team is assembling visuals long before they've gathered the context needed to ensure the work is relevant. To help structure this…
POP has been a Wild Apricot partner since the program began. We’ve gotten a lot of inquiries over the years, and we still love the platform and the work that we’ve done. We believe the platform can help make many associations run more efficiently. But for all the improvements over the years,…
Great advertising can make a positive and indelible impact on your customers. But when compared to search engine optimization and public relations, does paid advertising achieve better results? The answer really depends on your time horizon, the caliber of your marketing creative, and your strategy. Some people will find that great SEO…
A few months ago, I wrote a post asking "Does Social Media Marketing Work?" While it doesn't always, there are cases when it does work quite well provided you approach it as part of a vital brand strategy. Your business can utilize Facebook, Twitter, and blogging to reach out and connect with customers and make them feel invested in your brand.…
Like any art form, web development takes practice, skill, training, and focus. Wait a minute, you say. I’ve got a team for that and they really know what they’re doing? Don’t kid yourself. Even if you are engaged as a manager or investor, you are still engaged and you need to remain so.But don’t worry; it’s actually pretty fun if you understand…
Whether you choose to believe it or not, the colors you use in your designs can have a major psychological impact on your customers. This science is called color psychology. Color psychology is the idea that by using specific colors, you can induce certain emotions or reactions. When we design a layout, we place a lot of importance on choosing…
We live in an age of remarkable technological advances. The microchip keeps getting smaller and more powerful. Flat-screen TVs keep getting sharper and less expensive. Smartphones keep getting smarter. Videogames have become so realistic that perhaps we should consider their artistic merit. And it won't be long before hybrid cars give way to…
Having your own websites provides you with amazing business opportunities around the world; it only makes sense to take advantage of those opportunities in the fullest ways possible. While having your website available in well-written English is a good first step, there are plenty of people who will visit your site who do not speak English as…
Design Notes is our collection of practical insights on web development, digital marketing, and design. From SEO best practices and social media strategy to responsive design and content creation, we share tips and techniques that help businesses strengthen their online presence.
Whether you're looking to improve your search rankings, create effective Facebook ads, or build a mobile-friendly website, you'll find actionable guidance based on real-world experience helping clients succeed online.
