Contact Form for Wild Apricot

POP has been a Wild Apricot partner since the program began. We’ve gotten a lot of inquiries over the years, and we still love the platform and the work that we[...]

Is It Necessary to Pay for Advertising?

Great advertising can make a positive and indelible impact on your customers. But when compared to search engine optimization and public relations, does paid advertising achieve better resul[...]

When Facebook Ads Actually Work

They may not have invented social media, but Facebook is certainly the most popular platform by any metric. Even though this social media network attracts the most users, its investors are far from pl[...]

Web Storyboarding and Dynamic Site Maps

Like any art form, web development takes practice, skill, training, and focus. Wait a minute, you say. I’ve got a team for that and they really know what they’re doing? Don’t kid yourself. Even [...]

The Science of Choosing the Perfect Color

Whether you choose to believe it or not, the colors you use in your designs can have a major psychological impact on your customers. This science is called color psychology. Color psychology is the i[...]

Technology and Creative Design

We live in an age of remarkable technological advances. The microchip keeps getting smaller and more powerful. Flat-screen TVs keep getting sharper and less expensive. Smartphones keep getting smarte[...]

Should I Consider Advertising on Yelp?

Many businesses are wondering if it makes sense to advertise on Yelp. Yelp is a very unique site that combines reviews with social networking. It has become progressively important for consumers [...]