There's a recurring temptation among designers to jump straight into layout concepts before they've truly immersed themselves in the client's business. An idea sparks, inspiration strikes, and suddenly the creative team is assembling visuals long before they've gathered the context needed to ensure the work is relevant. To help structure this criti
From Search Results to AI Responses: How Digital Discovery Is Changing. A short tutorial at the end of this article explains how to adapt your own pages for this new discovery landscape. For more than two decades, the mechanics of online visibility stayed largely predictable. You created content. You optimized it for search
I’m a bit sad and nostalgic for the Intel of yore. They were once a great company now fallen on bitter times. Mr. Gelsinger’s bold move to reintroduce the foundry has not generated the expected results.Remember when Steve Jobs came back to Apple in 1997? Apple had 50m left in their bank account, if memory serves, and they weren’t sure if they
POP has been a Wild Apricot partner since the program began. We’ve gotten a lot of inquiries over the years, and we still love the platform and the work that we’ve done. We believe the platform can help make many associations run more efficiently. But for all the improvements over the years
Great advertising can make a positive and indelible impact on your customers. But when compared to search engine optimization and public relations, does paid advertising achieve better results? The answer really depends on your time horizon, the caliber of your marketing creative, and your strategy. Some people will find that great SEO go
Look, I'll be honest. I don't think there are any shortcuts to building great content. Not all of us are media savvy, look good on camera, or have a way with words. But I can provide a little insight into what happens when you do post something that others want to share with others. By now you're realized that it's not enough to just put it out the
Of all of the plugins available for WordPress blogs and websites, “All-In-One SEO” is perhaps the most popular. It makes optimizing your WordPress blog or website for search engines much easier than it otherwise might be. If you’re not already using this for your business’s website or blog, then here’s a down-and-dirty guide for how to i
More than ever, having a presence on social media is important for businesses. Simply, if you’re not managing your business’s reputation on social media, then you can bet that someone else is. So, if you’re not already active, then here are the steps you need to follow in order to set up and promote your business Facebook page. Reasons to Cr
Following up from last week, it's not enough to have a Facebook page for your business; you need to tend to it as well. Having an effective Facebook page shows that you're engaged with your customers. Those who are new to social media sometimes don’t know the best way to go about this, so here are some guidelines that I recommend for your
A few months ago, I wrote a post asking "Does Social Media Marketing Work?" While it doesn't always, there are cases when it does work quite well provided you approach it as part of a vital brand strategy. Your business can utilize Facebook, Twitter, and blogging to reach out and connect with customers and make them feel invested in your brand. Yo
Design Notes is our collection of practical insights on web development, digital marketing, and design. From SEO best practices and social media strategy to responsive design and content creation, we share tips and techniques that help businesses strengthen their online presence.
Whether you're looking to improve your search rankings, create effective Facebook ads, or build a mobile-friendly website, you'll find actionable guidance based on real-world experience helping clients succeed online.
