Logo design used to be a well-paid, honorable, even memorable profession. But these days, for about the price of a 16GB memory upgrade, you can get a logo designed for your business. Logos have not become a commodity, because they still play an essential role in any branding campaign. But logo design fees have fallen to commodity pricing. This is g
Note: This post was updated on January 10, 2014. Last year the videogame industry faced stark financial realities in light of the shift toward free or low-cost games available for download from Apple's App Store and Valve's Steam. Established mid-tier publishers could no longer predict what their revenues would be for a new release and in many cas
This will be the first in a series of profiles. I'm not interested in rich famous celebrities, or deceased legends. When choosing a person to profile, I do not consider whether the figure is alive or dead, well known or obscure. The only criterion is that the person be someone who made it their life’s work to find or create something special, and
At POP, we understand that marketing is certainly not a one-size-fits-all industry. In order to have your ad campaign see the best results possible, you have to work with a marketing agency that is willing to take the time to get to know your special niche in the industry. This idea is especially important when discussing marketing strategies for c
This is yet another entry into the POP profile series. While this edition does highlight a famous icon, the individuals profiled will not always be well known. The primary purpose of this series is to profile figures that I believe devoted their lives to creating something special and worthwhile. This edition will introduce you to Coco Chanel (1
Back when I edited Portable Computing magazine, I met often with representatives from the different tech companies to discuss new products. There was one memorable encounter with HP. This was around 1993 and there was a lot of interest at the time in the so-called paperless office: if everything was electronic, couldn't we cut down on printin
The Santa Barbara County Psychological Association (SBCPA – www.sbcpa.org) is a client of mine in Santa Barbara. They were having problems with their previous developer and they hired me to, among other things, set up a membership subscription site utilizing Paypal. Wordpress did not turn out to be a good match for them at the time so I opted
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