In the early 1990s, I wrote a regular monthly column called “Travel Lite.” Back then, the portable field consisted mainly of laptop computers using the familiar clamshell design just like you see today. In the 1990s, there were few who believed that laptops could replace desktops. In the time since, that has pret
Everyone keeps saying it, but are you truly listening? Mobile is the future. The rate of growth in mobile users, and, in turn, their use of the Internet, is absolutely staggering. And, it only seems to accelerate month to month. That’s why it’s so important that your mobile website be in tip-top shape. If it’s not, you could lose customers or
How did you feel about the last three myths that we explored? Were they ones that you’ve fallen victim to, or are they ones you know some of your colleagues believe? We’re in the business of busting myths here, so let’s take a look at the final three. No One’s Reading This Anyway: This one follows on the heels of #3. Because people be
The short answer is yes, a little. If you think back to ten years ago, you will remember that web sites had interesting animations and other functions that made the pages more fun, useful, and exciting. So, what has happened to make web sites so lackluster and a bit stale? Mobile Web Reduces the Use of Adobe Flash Anti Adobe Flash sentiment
Once I was out to dinner with some friends and their son, who was about to graduate from college. He was getting a degree in English literature, and was looking for a job in advertising after graduation. The jobs he was applying for asked him to submit a writing sample that marketed a product along with a resume. He’s a smart kid, and he knows ho
Logo design used to be a well-paid, honorable, even memorable profession. But these days, for about the price of a 16GB memory upgrade, you can get a logo designed for your business. Logos have not become a commodity, because they still play an essential role in any branding campaign. But logo design fees have fallen to commodity pricing. This is g
Keywords are funny things. Obviously, they’re important when it comes to attracting the right kind of traffic to your website through search engines, but so much attention is paid to them that people have come to believe some pretty strange things about them. Let’s take a look at three of the most popular myths. #1: There’s a Magic Number
When I was a boy of 14, my father was so ignorant I could hardly stand to have the old man around. But when I got to be 21, I was astonished at how much he had learned in 7 years. Let’s face it: as great as WordPress is for building websites, its built-in search tools remind me of how I once felt about my Dad: clueless. I often find myself res
Businesses hoping to build a successful online presence should definitely understand SEO best practices, but given that they change from year to year, just keeping up with the times can be difficult. That’s compounded by the fact that you’re not an SEO expert – you have a business to run. Here are three key changes to SEO that will affect you
A great deal of focus is given to optimizing your website content, and that’s as it should be. However, there are many other elements that go into building a strong online presence for your business, and your URL is definitely one of those. Don’t get us wrong – it goes deeper than just choosing the right domain name. What we’re talking abou
Design Notes is our collection of practical insights on web development, digital marketing, and design. From SEO best practices and social media strategy to responsive design and content creation, we share tips and techniques that help businesses strengthen their online presence.
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