Whether you choose to believe it or not, the colors you use in your designs can have a major psychological impact on your customers. This science is called color psychology. Color psychology is the idea that by using specific colors, you can induce certain emotions or reactions. When we design a layout, we place a lot of importance on choosing th
We live in an age of remarkable technological advances. The microchip keeps getting smaller and more powerful. Flat-screen TVs keep getting sharper and less expensive. Smartphones keep getting smarter. Videogames have become so realistic that perhaps we should consider their artistic merit. And it won't be long before hybrid cars give way to elect
Having your own websites provides you with amazing business opportunities around the world; it only makes sense to take advantage of those opportunities in the fullest ways possible. While having your website available in well-written English is a good first step, there are plenty of people who will visit your site who do not speak English as thei
Many businesses are wondering if it makes sense to advertise on Yelp. Yelp is a very unique site that combines reviews with social networking. It has become progressively important for consumers to be able to read and share real opinions about businesses, and Yelp enables them to do just that. According to Bloomberg Businessweek, over 500,000
Traffic prediction websites have been around for years now. Alexa is probably the most visible of them, but there are actually several out there. They’re routinely used in a wide range of endeavors, but notably for business owners, they’re often used to help formulate marketing plans.Don’t fall into this trap. Several recent studies have foun
For companies hoping to take advantage of the “worldwide” aspect of the World Wide Web, translation is probably the first thing that comes to mind. Sure, English might be the international language of business, but what if you’re marketing housewares or bed linens? What if you’re marketing cookware or automotive accessories for consumers?
As mobile continues to grow in importance, more and more people have questions about how to best design for the platform. There is, of course, a lot of nuance to the subject; however, there are – in my estimation, at least – four essential principles. Today, we’ll be looking at each of these principles and how they factor into your mobile des
Ultimately, the goal of writing content is to grow your readership. It seems simple enough, but it’s not exactly the easiest thing to accomplish. There are, of course, a number of different ways you can go about attracting a larger and wider audience. One of the best ways, however, is by answering questions. No matter what field you’re in, you
Search engine optimization is tricky, tricky work. Even for those who have been in the field for many years, staying on top of all the latest developments and getting every little thing right can be quite difficult. Things move so quickly and there’s no single location to find out what’s in, what’s out, and what is still to come. Thankfully,
This week's post is aimed more at WordPress users, but the principles apply to every platform. If the terms are unfamiliar, just send me an email and I'll see if I can help sort it out. WordPress is popular for a variety of reasons, not the least of which is that, when used properly, it is incredibly search-engine friendly. That bei
Design Notes is our collection of practical insights on web development, digital marketing, and design. From SEO best practices and social media strategy to responsive design and content creation, we share tips and techniques that help businesses strengthen their online presence.
Whether you're looking to improve your search rankings, create effective Facebook ads, or build a mobile-friendly website, you'll find actionable guidance based on real-world experience helping clients succeed online.
