Many businesses are wondering if it makes sense to advertise on Yelp. Yelp is a very unique site that combines reviews with social networking. It has become progressively important for consumers to be able to read and share real opinions about businesses, and Yelp enables them to do just that. According to Bloomberg Businessweek, over 500,000
If you do business on the Internet and participate in social media, at some point you will field reviews and comments from your customers: both good and bad. Often, however, businesses run into trouble when they are forced to deal with the negative opinions of their customers and clients. Knowing how to respond to such reviews is not only crucial
While the creative brief provides direction and guidance to your design agency, the positioning statement clarifies your value proposition: the unique quality that sets your offer apart from others. Creating a clear and effective positioning statement can galvanize your company’s future as long as it’s convincing, genuine, and felt r
Recent studies have shown that mobile web searches have experienced explosive growth over the past few years alone. Google, along with Cisco, Gartner, and Compuware, have all released similar reports illustrating the rapid growth of mobile web browsing, mobile web searches, and mobile local searches. If you haven't done so already, now is the time
Adding video to your site can enhance the experience your clients have when they visit your site and engage your visitors with something memorable. Video can create a lasting impression for your company with the ability to boost your site's profile in Google, Yahoo, and Bing search results, not to mention social networking sites like Facebook and T
Note: This post was updated on November 24, 2025. One of my web design clients wanted my help finding a cheaper web hosting option. Her colleague, also a client, had recommended she try hosting with Network Solutions for a low $2.99 per month. Naturally I told her I would help her. Digital Housing, their existing provider were very cooperative an
Literally billions of YouTube videos are viewed every single day. Viral videos are an online phenomenon that attracts thousands to millions of viewers. Can you imagine the amount of traffic that could be driven to your site if you were able to get your products, services, and brand in front of an audience of thousands? Here are some simple tips tha
Social media marketers believe that you need to build a dynamic and ongoing presence on Facebook and Twitter to build awareness and attract new customers. There are definitely some success stories, but it is a mistake to think that it will automatically work for your business. Even if you execute a social media marketing plan flawlessly, social net
It's sobering to see how much money is spent every year on advertising. Through Google I found estimates in the realm of half a trillion dollars. General Motors alone spent over $4 Billion on advertising last year. Curiously, they pulled their advertising from Facebook a week before the latter went public, apparently because the phone wasn't ringin
When the search engine and marketing goliath, Google, announced the launch of a social media platform in 2011, people were understandably excited. The hype surrounding Google+ was monumental, and millions of people signed up within the first month. The downside was that many of those people created accounts and never returned. Numerous businesses h
Design Notes is our collection of practical insights on web development, digital marketing, and design. From SEO best practices and social media strategy to responsive design and content creation, we share tips and techniques that help businesses strengthen their online presence.
Whether you're looking to improve your search rankings, create effective Facebook ads, or build a mobile-friendly website, you'll find actionable guidance based on real-world experience helping clients succeed online.
