Typography principles, design theory, and visual communication.
Whether you choose to believe it or not, the colors you use in your designs can have a major psychological impact on your customers. This science is called color psychology. Color psychology is the idea that by using specific colors, you can induce certain emotions or reactions. When we design a layout, we place a lot of importance on choosing th
There's a recurring temptation among designers to jump straight into layout concepts before they've truly immersed themselves in the client's business. An idea sparks, inspiration strikes, and suddenly the creative team is assembling visuals long before they've gathered the context needed to ensure the work is relevant. To help structure this criti
Typography, font selection, design principles, color theory, and visual design fundamentals.
