Typography principles, design theory, and visual communication.
Whether you choose to believe it or not, the colors you use in your designs can have a major psychological impact on your customers. This science is called color psychology. Color psychology is the idea that by using specific colors, you can induce certain emotions or reactions. When we design a layout, we place a lot of importance on choosing th
Logo design used to be a well-paid, honorable, even memorable profession. But these days, for about the price of a 16GB memory upgrade, you can get a logo designed for your business. Logos have not become a commodity, because they still play an essential role in any branding campaign. But logo design fees have fallen to commodity pricing. This is g
I think there's a tendency among designers to create design concepts before they've spent enough time getting to know the client's business. They get so fixated on an idea that they start throwing together layouts before they've done enough preparation. We prepare by doing the agency download: an orientation process where the agency absorbs enou
Typography, font selection, design principles, color theory, and visual design fundamentals.
