POP SEO Tip #17: 4 Common Mistakes You Make With Your Mobile Website

POP SEO Tip #17: 4 Common Mistakes You Make With Your Mobile Website

Everyone keeps saying it, but are you truly listening? Mobile is the future. The rate of growth in mobile users, and, in turn, their use of the Internet, is absolutely staggering. And, it only seems to accelerate month to month. That’s why it’s so important that your mobile website be in tip-top shape. If it’s not, you could lose customers or

POP SEO Tip #19: Tell a Story

POP SEO Tip #19: Tell a Story

Once I was out to dinner with some friends and their son, who was about to graduate from college. He was getting a degree in English literature, and was looking for a job in advertising after graduation. The jobs he was applying for asked him to submit a writing sample that marketed a product along with a resume. He’s a smart kid, and he knows ho

The Project Style Guide

The Project Style Guide

Professional academic writers often use style guides. These guides help the writer ensure that every paragraph and every page follows the same rules for formatting and for citing information. Following these guidelines allows for all of the information to be unified. These same strategies can be applied to web site design, as well as other design p

Using iPrint and Cloud Print

Using iPrint and Cloud Print

Back when I edited Portable Computing magazine, I met often with representatives from the different tech companies to discuss new products. There was one memorable encounter with  HP. This was around 1993 and there was a lot of interest at the time in the so-called paperless office: if everything was electronic, couldn't we cut down on printin

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