It can be quite disheartening to launch your new web site and watch it go unnoticed. Your website showcases all of your hard work, your brand, and your business. But instead of receiving an explosion of traffic, you get little more than the sound of crickets echoing back from the far reaches of the Internet. If your web site traffic is anemic, maybe you need a new design with a fresh approach.
You know you have quality information, products, or services to offer. But have you packaged that in an attractive or accessible way? Tastes and fashions come and go, but certain things never go out of style. Look at your site and judge whether it fits the following criteria: is it simple, intuitive, and easy to navigate? Can you find what you’re looking for in two clicks or less? And does the design engage the senses?
Creating a simple and timeless design is much harder than it looks. But it doesn’t have to be a burden. In fact, it can be quite fun. In general, if something isn’t working right than you have to honestly answer these questions and be prepared to take the necessary steps to improve the design.
Find a designer whose work you admire and let them help investigate ways to improve your site. By coordinating with a designer, you can create a site that is innovative and intriguing that your readers will find easy to navigate. A professional can help you design a logo and overall look for your online brand that will help you stand above your competition and be remembered.
I marvel at the sheer variety of styles out there. The job of the creative director must be to find the appropriate match between what you want and what will resonate with your customers. The goal should be to create something inspired, fresh and timeless —from the individual button to the grand scheme. The journey can be fun as long as you have a good traveling mate.
Of course, in order to impress your audience with your state-of-the-art rejuvenated website, you will need to get them there. While some marketing companies will tell you that they have all of the SEO secrets and tricks to skyrocket your site to the top of the search engines, we suggest a different approach. We believe in showcasing and prioritizing useful, fresh, and original content.
This seems like a simple and obvious idea, but many people do not seem to know how to present valuable content on the web. The key is to present original information that readers would not be able to readily find anywhere else, and to present that information in a clear, concise, and entertaining way. By doing so, you will find that your traffic will soar not only because you provide information that is appreciated, but because you will satisfy the Google requirements for quality content. If you are ready to get the traffic you want and deserve, you should certainly give your website a professional makeover.