Insights on search engine optimization, digital marketing strategies, and online visibility.
Note: This post was updated on January 6, 2014. One of my web design clients wanted my help finding a cheaper web hosting option. Her colleague, also a client, had recommended she try hosting with Network Solutions for a low $2.99 per month. Naturally I told her I would help her. Digital Housing, their existing provider were very cooperative
Google is always making changes to its algorithm. As a business owner with a website constantly dropping in the search rankings, you might find these changes quite the nuisance. In reality, these changes are improvements to the system that are meant to make the engine much more useful for both consumers and businesses. The key is to understand how
When the search engine and marketing goliath, Google, announced the launch of a social media platform in 2011, people were understandably excited. The hype surrounding Google+ was monumental, and millions of people signed up within the first month. The downside was that many of those people created accounts and never returned. Numerous businesses h
We are awash in data and like a town hit by a tornado we don't know where to begin. In the past few years, the volume of unstructured data — video clips, blog posts, forum threads, social media posts, online chats, and email — has grown exponentially. How can we capture, interpret and utilize this flood of information? Some may say why b
Perhaps moreso than Facebook, Twitter provides an excellent venue for boosting your business’s visibility and for gaining social media traction. On Twitter, it’s simply easier to share yourself and your content, which in turn inspires others to share your business – thus benefiting your overall SEO strategy. In order to do this, though, you
Every week I send out a genuine tip that will help you improve your site's search engine visibility. If you would like us to review your web site, please feel free to contact us. The initial consultation is free. Internal links, simply, are those which join together the separate pages on any given website. These links are most important for SEO
If you are using Wordpress, Weebly, Wild Apricot, or another platform with a built in blog function, you’ve likely already taken more than a few steps to ensure that your on-site optimization is up to snuff. However, on-site optimization is an ongoing battle, and you’ll need to pay close attention to it as you add more and more content to your
Have you been dragging your feet about getting your website ready for the mobile world that we’re entering? Well, you’re running out of time! Mobile isn’t just becoming important for businesses; it’s becoming important for search engines, too. As a matter of fact, if your website isn’t judged to be mobile friendly, your page rank, especia
First thing’s first. If you’re currently duplicating content across your domain in order to improve your search engine ranking, then this is a practice that you will want to discontinue immediately. Google and other search engines consider this to be malicious, and your page ranking could be adversely affected, or your website could become deli
Search engine optimization happens to be a topic where there are a lot of opinions drowning out the facts. Because of this, there are a number of myths that have cropped up in the SEO community. Some of them are old; some of them are new. But, they’re all myths, and now seems like a good time to dispel a few of them for you. SEO Is Baloney:
How did you feel about the last three myths that we explored? Were they ones that you’ve fallen victim to, or are they ones you know some of your colleagues believe? We’re in the business of busting myths here, so let’s take a look at the final three. No One’s Reading This Anyway: This one follows on the heels of #3. Because people be
Keywords are funny things. Obviously, they’re important when it comes to attracting the right kind of traffic to your website through search engines, but so much attention is paid to them that people have come to believe some pretty strange things about them. Let’s take a look at three of the most popular myths. #1: There’s a Magic Number
Businesses hoping to build a successful online presence should definitely understand SEO best practices, but given that they change from year to year, just keeping up with the times can be difficult. That’s compounded by the fact that you’re not an SEO expert – you have a business to run. Here are three key changes to SEO that will affect you
A great deal of focus is given to optimizing your website content, and that’s as it should be. However, there are many other elements that go into building a strong online presence for your business, and your URL is definitely one of those. Don’t get us wrong – it goes deeper than just choosing the right domain name. What we’re talking abou
Google’s become a fan of taking serious action when necessary, and the search engine giant’s latest such move had a massive impact on businesses across the country (and around the world, truth be told). What happened? Tens of thousands of website owners woke up one morning to find that their sites had plummeted in the SERPs. In fact, Google dro
SEO continuously evolves as Google, Bing and other search engines strive to provide consumers with a better experience and more accurate search results. While there have been several new considerations in 2015, there have also been changes to existing factors that you need to know in order to ensure you’re staying in Google’s good graces (as we
Unless you take direct action to control how your website appears when it’s linked to on Facebook, you’ll be at the mercy of whatever Facebook decides to do. However, taking control of how your website appears when it is linked to is a relatively simple process. Therefore, there’s really no reason not to take action if you haven’t already.
Articles about SEO, search engine optimization, digital marketing, social media, and online marketing strategies.
