When I was a boy of 14, my father was so ignorant I could hardly stand to have the old man around. But when I got to be 21, I was astonished at how much he had learned in 7 years. Let’s face it: as great as WordPress is for building websites, its built-in search tools remind me of how I once felt about my Dad: clueless. I often find myself res
Note: This post was updated on January 10, 2014. Last year the videogame industry faced stark financial realities in light of the shift toward free or low-cost games available for download from Apple's App Store and Valve's Steam. Established mid-tier publishers could no longer predict what their revenues would be for a new release and in many cas
Unless you take direct action to control how your website appears when it’s linked to on Facebook, you’ll be at the mercy of whatever Facebook decides to do. However, taking control of how your website appears when it is linked to is a relatively simple process. Therefore, there’s really no reason not to take action if you haven’t already.
At POP, we understand that marketing is certainly not a one-size-fits-all industry. In order to have your ad campaign see the best results possible, you have to work with a marketing agency that is willing to take the time to get to know your special niche in the industry. This idea is especially important when discussing marketing strategies for c
This is yet another entry into the POP profile series. While this edition does highlight a famous icon, the individuals profiled will not always be well known. The primary purpose of this series is to profile figures that I believe devoted their lives to creating something special and worthwhile. This edition will introduce you to Coco Chanel (1
Back when I edited Portable Computing magazine, I met often with representatives from the different tech companies to discuss new products. There was one memorable encounter with HP. This was around 1993 and there was a lot of interest at the time in the so-called paperless office: if everything was electronic, couldn't we cut down on printin
The Santa Barbara County Psychological Association (SBCPA – www.sbcpa.org) is a client of mine in Santa Barbara. They were having problems with their previous developer and they hired me to, among other things, set up a membership subscription site utilizing Paypal. Wordpress did not turn out to be a good match for them at the time so I opted
Since it’s usually the last piece of writing you’ll add to a bit of content, sometimes the call to action gets short shrift. Sometimes it even gets skipped altogether! Instead, try to come up with a call to action first. Think about your customers and what they want. The call to action may not be the most important thing you have to sell, but i
You may have heard in the past about Google implementing the Penguin update or the Panda update, which sounds adorable, but could actually be disastrous for your search rankings if your website does not have compelling and timely content. When search engines implement updates, these updates often refer to their algorithms that determine where your
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Whether you're looking to improve your search rankings, create effective Facebook ads, or build a mobile-friendly website, you'll find actionable guidance based on real-world experience helping clients succeed online.
