It seemed like a natural choice for me to create an interactive Flash dress-up game for the Isabella and Friends license, given the fact that the target demographic would be young girls, but this experiences prompted the larger question: could free videogames be part of a larger marketing plan?To answer that question, it is easy to consider the big
If you are using Wordpress, Weebly, Wild Apricot, or another platform with a built in blog function, you’ve likely already taken more than a few steps to ensure that your on-site optimization is up to snuff. However, on-site optimization is an ongoing battle, and you’ll need to pay close attention to it as you add more and more content to your
Have you been dragging your feet about getting your website ready for the mobile world that we’re entering? Well, you’re running out of time! Mobile isn’t just becoming important for businesses; it’s becoming important for search engines, too. As a matter of fact, if your website isn’t judged to be mobile friendly, your page rank, especia
Have you every brainstormed for hours trying to think of the perfect domain name for your new venture? When you finally come up with a catchy, searchable, brand-able domain name are you crushed to learn that someone has already beaten you to the punch? This happens to me more often than I care to admit, and I wonder if all the good dot coms are
First thing’s first. If you’re currently duplicating content across your domain in order to improve your search engine ranking, then this is a practice that you will want to discontinue immediately. Google and other search engines consider this to be malicious, and your page ranking could be adversely affected, or your website could become deli
Search engine optimization happens to be a topic where there are a lot of opinions drowning out the facts. Because of this, there are a number of myths that have cropped up in the SEO community. Some of them are old; some of them are new. But, they’re all myths, and now seems like a good time to dispel a few of them for you. SEO Is Baloney:
The videogame industry has experienced a steady decline since the start of the recession, but the economy is not solely to blame. There are actually many different factors that have shaped this downward trend. For one example, the surge of smartphones and apps changed the economics of the industry. Versions of games that used to cost $30-60 can now
You may have heard in the past about Google implementing the Penguin update or the Panda update, which sounds adorable, but could actually be disastrous for your search rankings if your website does not have compelling and timely content. When search engines implement updates, these updates often refer to their algorithms that determine where your
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