This is yet another entry into the POP profile series. While this edition does highlight a famous icon, the individuals profiled will not always be well known. The primary purpose of this series is to profile figures that I believe devoted their lives to creating something special and worthwhile. This edition will introduce you to Coco Chanel (1
Back when I edited Portable Computing magazine, I met often with representatives from the different tech companies to discuss new products. There was one memorable encounter with HP. This was around 1993 and there was a lot of interest at the time in the so-called paperless office: if everything was electronic, couldn't we cut down on printin
The Santa Barbara County Psychological Association (SBCPA – www.sbcpa.org) is a client of mine in Santa Barbara. They were having problems with their previous developer and they hired me to, among other things, set up a membership subscription site utilizing Paypal. Wordpress did not turn out to be a good match for them at the time so I opted
Since it’s usually the last piece of writing you’ll add to a bit of content, sometimes the call to action gets short shrift. Sometimes it even gets skipped altogether! Instead, try to come up with a call to action first. Think about your customers and what they want. The call to action may not be the most important thing you have to sell, but i
Move over Flash and Dreamweaver; Tumult’s Hype is living up to its own hype. Many creative professionals, such as animators and designers are switching from Adobe’s Flash to this newer program to create HTML5 encoded animations, interactive sites, and interactive storybook adventures. Hype has become a very popular choice because of its many ad
Almost every single business has their own website now. No matter what industry you are in, it is next to impossible to stay ahead of your competition without having at least a decent web presence. Now, it is not just enough to have launch a website; you also need to make sure that your customers are able to find your website easily. This is where
Literally billions of YouTube videos are viewed every single day. Viral videos are an online phenomenon that attracts thousands to millions of viewers. Can you imagine the amount of traffic that could be driven to your site if you were able to get your products, services, and brand in front of an audience of thousands? Here are some simple tips tha
Google is always making changes to its algorithm. As a business owner with a website constantly dropping in the search rankings, you might find these changes quite the nuisance. In reality, these changes are improvements to the system that are meant to make the engine much more useful for both consumers and businesses. The key is to understand how
It's sobering to see how much money is spent every year on advertising. Through Google I found estimates in the realm of half a trillion dollars. General Motors alone spent over $4 Billion on advertising last year. Curiously, they pulled their advertising from Facebook a week before the latter went public, apparently because the phone wasn't ringin
Social media marketers believe that you need to build a dynamic and ongoing presence on Facebook and Twitter to build awareness and attract new customers. There are definitely some success stories, but it is a mistake to think that it will automatically work for your business. Even if you execute a social media marketing plan flawlessly, social net
Design Notes is our collection of practical insights on web development, digital marketing, and design. From SEO best practices and social media strategy to responsive design and content creation, we share tips and techniques that help businesses strengthen their online presence.
Whether you're looking to improve your search rankings, create effective Facebook ads, or build a mobile-friendly website, you'll find actionable guidance based on real-world experience helping clients succeed online.
