Keywords are funny things. Obviously, they’re important when it comes to attracting the right kind of traffic to your website through search engines, but so much attention is paid to them that people have come to believe some pretty strange things about them. Let’s take a look at three of the most popular myths.
#1: There’s a Magic Number
You’ll see a lot of advice out there that talks about keyword density, and it’s all about as valuable as a keyword-stuffed piece of content. There’s no such thing as a magic number of keyword uses. Make sure you do the basics (include the keywords in your page title, headings and URL), and then incorporate your keywords naturally in your content.
#2: Keywords Must Exactly Match Each Other
Here’s the truth: the search engines are lot more intelligent than anyone gives them credit for. While generally speaking you will want your keywords to match up together, it’s fine if it’s not exact. Search engines are able to parse synonyms and related terms. Therefore, there’s no reason to twist your sentences into a knot in order to include an exact keyword phrase. Write naturally!
#3: I Can Get By with Just Long-Tail Keywords
Long-tail keywords are great, because they don’t receive as much competition. Obviously, that’s something of an opportunity. But, if you’re relying solely on long-tail keywords you’re making a big mistake. You need to diversify if you want to get the traffic you’re after. You want to be king of the hill, after all, and not king of the anthill.
So, there you have it! Hopefully by dispelling these myths, you and others can be empowered to get the very most out of their SEO strategies. Think you’ve got another one? Share it!