SEO continuously evolves as Google, Bing and other search engines strive to provide consumers with a better experience and more accurate search results. While there have been several new consideration[...]
Since it’s usually the last piece of writing you’ll add to a bit of content, sometimes the call to action gets short shrift. Sometimes it even gets skipped altogether! Instead, try to come up with[...]
How did you feel about the last three myths that we explored? Were they ones that you’ve fallen victim to, or are they ones you know some of your colleagues believe? We’re in the business of busti[...]
I'm really proud of our latest site launch: www.sbfilmfestivals.com This is a companion site to the Santa Barbara International Film Festival, one of the top film festivals in the world. Attendees [...]
Unless you take direct action to control how your website appears when it’s linked to on Facebook, you’ll be at the mercy of whatever Facebook decides to do. However, taking control of how your we[...]
I think there's a tendency among designers to create design concepts before they've spent enough time getting to know the client's business. They get so fixated on an idea that they start throwing tog[...]
This will be the first in a series of profiles. I'm not interested in rich famous celebrities, or deceased legends. When choosing a person to profile, I do not consider whether the figure is alive or [...]
Professional academic writers often use style guides. These guides help the writer ensure that every paragraph and every page follows the same rules for formatting and for citing information. Followin[...]
NEW: Check out our new web site package for community banks! Click here. At POP, we understand that marketing is certainly not a one-size-fits-all industry. In order to have your ad campaign see th[...]
This is yet another entry into the POP profile series. While this edition does highlight a famous icon, the individuals profiled will not always be well known. The primary purpose of this series is to[...]
