Online versus Print Advertising

It's sobering to see how much money is spent every year on advertising. Through Google I found estimates in the realm of half a trillion dollars. General Motors alone spent over $4 Billion on advertis[...]

POP SEO Tip #19: Tell a Story

Once I was out to dinner with some friends and their son, who was about to graduate from college. He was getting a degree in English literature, and was looking for a job in advertising after graduati[...]

The Role of the Creative Brief

Designing a website is a very creative and imaginative process. But to ensure a successful outcome, it helps to write down the structure, style, content, strategy and other requirements in clear langu[...]