Once I was out to dinner with some friends and their son, who was about to graduate from college. He was getting a degree in English literature, and was looking for a job in advertising after graduation. The jobs he was applying for asked him to submit a writing sample that marketed a product along with a resume. He’s a smart kid, and he knows ho
Businesses hoping to build a successful online presence should definitely understand SEO best practices, but given that they change from year to year, just keeping up with the times can be difficult. That’s compounded by the fact that you’re not an SEO expert – you have a business to run. Here are three key changes to SEO that will affect you
A great deal of focus is given to optimizing your website content, and that’s as it should be. However, there are many other elements that go into building a strong online presence for your business, and your URL is definitely one of those. Don’t get us wrong – it goes deeper than just choosing the right domain name. What we’re talking abou
Google’s become a fan of taking serious action when necessary, and the search engine giant’s latest such move had a massive impact on businesses across the country (and around the world, truth be told). What happened? Tens of thousands of website owners woke up one morning to find that their sites had plummeted in the SERPs. In fact, Google dro
Google is always making changes to its algorithm. As a business owner with a website constantly dropping in the search rankings, you might find these changes quite the nuisance. In reality, these changes are improvements to the system that are meant to make the engine much more useful for both consumers and businesses. The key is to understand how
SEO continuously evolves as Google, Bing and other search engines strive to provide consumers with a better experience and more accurate search results. While there have been several new considerations in 2015, there have also been changes to existing factors that you need to know in order to ensure you’re staying in Google’s good graces (as we
It's sobering to see how much money is spent every year on advertising. Through Google I found estimates in the realm of half a trillion dollars. General Motors alone spent over $4 Billion on advertising last year. Curiously, they pulled their advertising from Facebook a week before the latter went public, apparently because the phone wasn't ringin
In a previous post, we touched on the topic of localization rather than just translation. We talked about how localization ensures that you’re reaching your audience in other countries in the language they actually speak, not some stilted version of it. However, localization is pretty complex, so here are a few important tips to bear in mind. &nb
It can be quite disheartening to launch your new web site and watch it go unnoticed. Your website showcases all of your hard work, your brand, and your business. But instead of receiving an explosion of traffic, you get little more than the sound of crickets echoing back from the far reaches of the Internet. If your web site traffic is anemic, mayb
The idea that video games are a complete waste of time is being proven wrong in the world of science. When scientists and mathematicians are struggling with a difficult problem, they are turning to a very surprising demographic for help: the gamers. The results, moreover, that discovery-based games are beginning to produce certainly speak for thems
Design Notes is our collection of practical insights on web development, digital marketing, and design. From SEO best practices and social media strategy to responsive design and content creation, we share tips and techniques that help businesses strengthen their online presence.
Whether you're looking to improve your search rankings, create effective Facebook ads, or build a mobile-friendly website, you'll find actionable guidance based on real-world experience helping clients succeed online.
