Google’s become a fan of taking serious action when necessary, and the search engine giant’s latest such move had a massive impact on businesses across the country (and around the world, truth be told). What happened? Tens of thousands of website owners woke up one morning to find that their sites had plummeted in the SERPs. In fact, Google dro
SEO continuously evolves as Google, Bing and other search engines strive to provide consumers with a better experience and more accurate search results. While there have been several new considerations in 2015, there have also been changes to existing factors that you need to know in order to ensure you’re staying in Google’s good graces (as we
In a previous post, we touched on the topic of localization rather than just translation. We talked about how localization ensures that you’re reaching your audience in other countries in the language they actually speak, not some stilted version of it. However, localization is pretty complex, so here are a few important tips to bear in mind. &nb
With the vast and growing popularity of smart phones, tablets, and other mobile web devices, web designers have certainly had their hands full developing sites that will look great when accessed from any medium. Of course, you want your website to have a layout that is going to work well when viewed from either a desktop computer or a smart phone.
I'm really proud of our latest site launch: www.sbfilmfestivals.com This is a companion site to the Santa Barbara International Film Festival, one of the top film festivals in the world. Attendees to the film festival can log into the site and rate individual films and share with other friends in their group, helping others quickly figure out wh
Unless you take direct action to control how your website appears when it’s linked to on Facebook, you’ll be at the mercy of whatever Facebook decides to do. However, taking control of how your website appears when it is linked to is a relatively simple process. Therefore, there’s really no reason not to take action if you haven’t already.
If you have written Wordpress off as just a site for the casual blogger, it is time to take a closer look. We have been creating websites for many clients, throughout all industries, using Wordpress because of its versatility, customizability, and flexibility. Yes, Wordpress is a blogging platform, but it can also offer much more for your business
This will be the first in a series of profiles. I'm not interested in rich famous celebrities, or deceased legends. When choosing a person to profile, I do not consider whether the figure is alive or dead, well known or obscure. The only criterion is that the person be someone who made it their life’s work to find or create something special, and
Professional academic writers often use style guides. These guides help the writer ensure that every paragraph and every page follows the same rules for formatting and for citing information. Following these guidelines allows for all of the information to be unified. These same strategies can be applied to web site design, as well as other design p
NEW: Check out our new web site package for community banks! At POP, we understand that marketing is certainly not a one-size-fits-all industry. In order to have your ad campaign see the best results possible, you have to work with a marketing agency that is willing to take the time to get to know your special niche in the industry. This idea is e
Design Notes is our collection of practical insights on web development, digital marketing, and design. From SEO best practices and social media strategy to responsive design and content creation, we share tips and techniques that help businesses strengthen their online presence.
Whether you're looking to improve your search rankings, create effective Facebook ads, or build a mobile-friendly website, you'll find actionable guidance based on real-world experience helping clients succeed online.
