This week's post is aimed more at WordPress users, but the principles apply to every platform. If the terms are unfamiliar, just send me an email and I'll see if I can help sort it out. WordPress is popular for a variety of reasons, not the least of which is that, when used properly, it is incredibly search-engine friendly. That bei
Advertising through Facebook is becoming an increasingly important part of every business’s online strategy. Not only can advertising through Facebook help to sell more of your products and services, but it can also help to raise your business’s profile, boosting its relevance on popular search engines. If you’ve been considering adding Face
Google and other search engines are always updating their algorithms, and they are increasingly shifting toward privileging “quality content”. Because of this, it’s getting harder and harder to know how best to include keywords on any given website. Believing that the more keywords the better, there are many business websites that are curren
Of all of the plugins available for WordPress blogs and websites, “All-In-One SEO” is perhaps the most popular. It makes optimizing your WordPress blog or website for search engines much easier than it otherwise might be. If you’re not already using this for your business’s website or blog, then here’s a down-and-dirty guide for how to i
Following up from last week, it's not enough to have a Facebook page for your business; you need to tend to it as well. Having an effective Facebook page shows that you're engaged with your customers. Those who are new to social media sometimes don’t know the best way to go about this, so here are some guidelines that I recommend for your
More than ever, having a presence on social media is important for businesses. Simply, if you’re not managing your business’s reputation on social media, then you can bet that someone else is. So, if you’re not already active, then here are the steps you need to follow in order to set up and promote your business Facebook page. Reasons to Cr
WordPress may be the most popular platform for making SEO-friendly websites, but any technical errors with your site's code may penalize your site's ranking. Go through the following 7 steps to help you identify and correct any problems with your current site. If any show up, forward them on to your developer so she can correct them as quickly as p
Backlinks are well-known as one of the best ways to boost your WordPress page’s ranking on search engines. All too often, however, businesses go about this the wrong way. More than ever, search engines are factoring in the quality of backlinks into their web-crawling algorithms. This means that taking a scatter-gun approach to backlinks may hurt
If you do business on the Internet and participate in social media, at some point you will field reviews and comments from your customers: both good and bad. Often, however, businesses run into trouble when they are forced to deal with the negative opinions of their customers and clients. Knowing how to respond to such reviews is not only crucial
While the creative brief provides direction and guidance to your design agency, the positioning statement clarifies your value proposition: the unique quality that sets your offer apart from others. Creating a clear and effective positioning statement can galvanize your company’s future as long as it’s convincing, genuine, and felt r
Design Notes is our collection of practical insights on web development, digital marketing, and design. From SEO best practices and social media strategy to responsive design and content creation, we share tips and techniques that help businesses strengthen their online presence.
Whether you're looking to improve your search rankings, create effective Facebook ads, or build a mobile-friendly website, you'll find actionable guidance based on real-world experience helping clients succeed online.
