Perfecting Your Positioning Statement

While the creative brief provides direction and guidance to your design agency, the positioning statement clarifies your value proposition: the unique quality that sets your offer apart from[...]

Low Budget Video

Adding video to your site can enhance the experience your clients have when they visit your site and engage your visitors with something memorable. Video can create a lasting impression for your compa[...]

Working Where We Like

In the early 1990s, I wrote a regular monthly column called “Travel Lite.” Back then, the portable field consisted mainly of laptop computers using the familiar clamshell design ju[...]

Crowdfunding with Kickstarter

Note: This post was updated on January 10, 2014. Last year the videogame industry faced stark financial realities in light of the shift toward free or low-cost games available for download from App[...]