More than ever, having a presence on social media is important for businesses. Simply, if you’re not managing your business’s reputation on social media, then you can bet that someone else is. So, if you’re not already active, then here are the steps you need to follow in order to set up and promote your business Facebook page.
Reasons to Create a Business Facebook Page
There are several reasons to create a business page on Facebook. Business owners who use social networking platforms effectively have the ability to promote their businesses in powerful ways. In addition, this page is one of the best methods to build a following for your brand and connect with current customers.
That’s not even to mention that Facebook is great for SEO. It can send traffic to your website and other platforms you use. All the links, posts, and other content you post can create a boost in SEO on Google and other search engines.
The final reason to consider a business Facebook page is because your competition is likely already there. You don’t want to be the one who isn’t taking advantage of that.
First Steps to Create a Business Facebook Page
First, log in to Facebook. If you don't have an account, create one by filling out the sign-up form on the home page. This is an easy process and is required if you want to create a page. It only takes a few minutes to get through the process.
Once you're logged in, look for the Create Page button on the left-hand side. It will be near the bottom. Go ahead and click on that and you’ll be ready to start filling out your business page and getting people to follow it. This is the key to creating an audience and bringing in new customers.
Tips for Building Your Business Page on Facebook
You should now see the Facebook page creator. From here, you’ll have to select one of the six categories that’s most appropriate to your business. If you have an office or storefront where clients come to you, select the first button "Local Business or Place." If you have more than one business location, select the second option.
Next, fill out the basics. Depending upon what category you select, you’ll be charged with filling out certain basic information. Sometimes your business will fit neatly into a category. Other times, you might have to stretch the definition a bit.
These categories are important because they are linked both to Facebook search and other search engines like Google. Make sure that the information you provide Facebook with is accurate, complete, and consistent with other business profiles that appear on the web.
Consider whether you want to create a vanity URL. Facebook will give you the option to create a custom URL or vanity URL that is easier to remember than the longer string of characters. For example, my custom Facebook URL is https://www.facebook.com/PeterOtteProductions. Choose one that describes your business. Put some thought into it, because Facebook will only let you change it once.
Many people choose a vanity URL that is identical to their business name. You can do that or choose something a bit more creative. It all depends on your business, customers, and the kind of impression you want to make on those who come to the page.
Add a Cover Photo and Profile Picture
Start by creating a cover photo. The cover photo, which sits across the top of every Facebook page, is the first thing that visitors will see. Make sure that it’s eye-catching and that it does not contain more than 20% text. This graphic doesn’t have to include any text if you prefer to go for visual appeal rather than information.
After that, it’s time to add a bit more content. After adding a cover photo, add your logo or portrait as the business’s profile picture. From here you will want to populate the profile page with content. It's very important that you link to your website. Also, create a biographical summary of your business and the services you offer.
Whenever you have some news for customers, make a status update. Don't let your profile languish. Every so often update your bio or post a new update. Once you get in the habit of updating, it’s a lot easier to keep it up. Consider making this a daily or weekly task for someone so your profile doesn’t go stale and people continue to follow it.
Next up, it’s time to make some invites and get people paying attention to your page. Invite Facebook friends to follow your new business page. Your Facebook profile can only be seen by other friends; your Facebook page, on the other hand, should be the public face of your business. Also, invite friends of yours, clients, and customers to follow the page. It's important that you get them to "Like" your page.
Once you’re live, having a successful Facebook page is all about keeping it well-maintained. Like your website, your Facebook page is a work in progress. Keep it fresh and you will help reinforce your relationship with your customers. So, be sure that you keep current with your Facebook page after you’ve set it up by updating it regularly; don’t just let it wither on the vine!