Recent studies have shown that mobile web searches have experienced explosive growth over the past few years alone. Google, along with Cisco, Gartner, and Compuware, have all released similar reports illustrating the rapid growth of mobile web browsing, mobile web searches, and mobile local searches. If you haven't done so already, now is the time to look into developing a mobile site for your business or non-profit and ride this powerful trend.
Google reported that the use of mobile web searching grew by four hundred percent between 2010 and 2011 alone. While estimates vary, most experts anticipate that mobile searches shall exceed PC searches somewhere between 2013-2015. This growth in mobile queries can largely be contributed to the monumental growth in popularity among smartphones and tablets.
The demand for smartphones has been immense the world over; at least half of all Americans use a smart phone. Think about it. When you go to any public place, how many people do you see looking down at a smartphone of some kind? It is hard to go anywhere without seeing at least one. People are using their smartphones for entertainment, business, email, social media, and for searching the Internet.
So, what does this mean for your business? Well, the mobile web users are an extremely large and quickly growing audience. You need to make sure that your website is visible and accessible to this audience. A large majority of all smartphone users, over 90%, have used their smartphone to search for local information. You can drive a lot of traffic to your local business if these mobile users are finding your site.
When people find a business through mobile web browsing, over 60% then call the business from their phone, and over 55% of them actually go visit the business. In order to start benefiting from these statistics yourself, you need to have a great mobile site that is easy to use.
People expect a lot from their mobile browsing experience. They want the mobile site to be as good, and as functional as the full desktop version. The site should load quickly, have clear and concise information, and be easy to read and navigate on a smartphone screen.
There are two ways that you can increase your company’s mobile web presence: You can have a separate website created that is specific for access from a mobile device; or you may have a responsive site created for your business. Responsive sites automatically adjust to the size and resolution of a smartphone screen. If you do not have a mobile or responsive site set up for your business, you should enlist the help of an experienced web designer so that you can reach these mobile audiences as soon as possible. You can also read more about the options available here.