Advertising through Facebook is becoming an increasingly important part of every business’s online strategy. Not only can advertising through Facebook help to sell more of your products and services, it can also help to raise your business’s profile, boosting its relevance on popular search engines. If you’ve been considering adding Facebook advertising to your overall marketing plan, then check out this simple guide to creating an effective Facebook advertisement:
- Choose the Right Image: Facebook is overwhelmingly a visual platform, so make sure you choose the right image. Most marketing experts agree that pictures of people perform best, as do pictures of children and animals. Whatever image you choose, though, make sure that it stands out well against Facebook’s blue and white color scheme.
- Make a Compelling Title: If you use Facebook, then you know how fast you scroll through your newsfeed. If you want your ads to get clicks, then you’re going to need titles that have a clear call to action. Ideally, your ad should make sense to a reader even if they don’t look at the body text.
- To Brand or Not: You don’t have a lot of space with a Facebook ad title, so carefully consider whether or not you want it to include your brand name. If you think people will recognize it, then it might make sense. Otherwise, your limited space is probably better spent with a well-wrought CTA.
- Choose Your Audience Wisely: Since Facebook allows you to narrowly target your ads at specific demographics, be sure that you’ve taken the time to carefully consider your ideal customer. Facebook ad campaigns often hinge on this crucial step.
By following these tips, you should have the basics down for running an effective Facebook advertisement. As always, make sure you keep a careful eye on the metrics, as these will tell you how you should adjust your Facebook advertising strategies for the future.