Ultimately, the goal of writing content is to grow your readership. It seems simple enough, but it’s not exactly the easiest thing to accomplish. There are, of course, a number of different ways you can go about attracting a larger and wider audience. One of the best ways, however, is by answering questions.
No matter what field you’re in, your audience has questions about some aspect of it. For example, in the field of SEO, many people are now wondering about how best to optimize their websites for mobile search. This is a question that can be answered, although it may be a little broad.
If you’re not sure what your audiences’ questions are, then ask! This is where you can use your social media presence to test the waters. See what your audience is talking about, and what seems to be interesting them.
Once you’ve identified something, you can write a piece of content that answers those essential questions. Likely, there will be other sources out there that attempt to answer the same question. Look at them, and see where they’re strong and where they fall short.
By doing this, you’ve familiarized yourself with the dialogue surrounding your question, and are now poised to offer the very best answer to that question. This is the goal. Content that is going to grow your readership is content that is shareable – and the things that get shared the most are almost always the most informative.
As you well know, having your content shared by your readers is the single most effective way to boost the overall effectiveness of your SEO strategy. So, have a crack at it! Not only will you be providing your readers with a valuable service, you’ll be helping yourself out as well.